Ideal Department Store Building, Birmingham Alabama
The Ideal Department Store Building, with its ornamental terra cotta facade, typifies one of Birmingham's most popular early 20th-century commercial styles, which reached its fullest expression in the 1920s. It was characterized by the use of terra cotta, either gleaming white or richly colored, and the incorporation of such Renaissance Revival details as cartouches, bas-relief arabesques, and denticulated cornices. The lavishness of the ornament and materials exemplified the prosperity of the 1920s throughout the country. In addition to its stylistic importance, the Ideal Building represents the most noteworthy period in the long career of prominent Birmingham architect D.O. Whilldin. During the 1920s he designed some of downtown Birmingham's most decorative commercial buildings: The Florentine Building, 111 19th Street North, 1920 2nd
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